Case Study

For over 40 years, Chairman’s Brands has left a lasting impression on Canadian customers from coast-to-coast, as well as expanding in the US and internationally. They have grown to become one of the largest quick-serve restaurant brands in Canada. Their family of brands includes 241 Pizza, Coffee Time, Eggsmart, Robin’s, New Orleans Pizza, Mia Fresco, The Friendly Greek, and Capt’n Sub. Chairman’s restaurants offer fresh new menu items, along with the classic favourites that customers love.

the challenge

Chairman’s Brands was having a challenge finding quality leads at trade shows. We ideated a strategy to engage new clients and ultimately help organize and book appointments.

the solution

Utilize Blaze’s appointment booker to help book new franchisee appointments at various Chairman’s events. We integrated our user friendly and interactive technology to efficiently schedule client meetings, and of course tied it into an incentive.

Launch Pad: Product information linking to our appointment booker.

Appointment Booker: allows patrons to select a time and schedule an appointment with one of the Chairman's Brands representatives.

the results

Chairman’s Brand saw great results from using our digital software Blaze. To put it in perspective, they were able to book 4 appointments with prospective franchisees, a first! They expressed how easy to use and organized our detailed interactive appointment booker was.

The Client Weighs In

Chairman’s Brands have worked with us on the event side for the past 7 years. When we offered to help them with their show engagement, they decided to implement our strategy and they used the scheduler on potential franchisee prospects. We also created a launch pad, where users could easily receive information on their handheld devices, regarding specific opportunities.

Case Studies

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