Case Study

Trumedic is changing the medical game by bringing the ultimate pain and stress-relieving devices to consumers at affordable prices. they’re always innovating and developing the new must-have product you don’t know you need, but most importantly, they’re here when you need them.

truMedic came to us because they were struggling to grow their consumer and business leads database. They were looking to ramp up their marketing initiatives and presented us with the challenge of growing their databases of new customers and B2B leads at this past years CES show.

After brainstorming, rmg came up with a plan. We decided to use our robust digital technology, Blaze, to capture leads through an interactive enter to win contest and a launch pad application. The contest was driven by staff on the exhibitor floor, that exceed expectations by driving an increase in B2B and consumer leads.

Launch Pad: Product information linking to our appointment booker.

Appointment Booker: allows patrons to select a time and schedule an appointment with one of the truMedic's representatives.

Email Marketing: campaign notifying prize winners & losers regarding the contests they entered at the show.

Launch Pad: integrated with a data capture form, which allowed show attendees to enter a contest.

The results were amazing. There was a 350% increase in consumer and B2B leads, as well as completely selling out of all inventory. Their booth was so popular, that truMedic even had to sell floor models!

In their competitive industry, truMedic was looking for a way to stand out from their competitors and we helped them do that. From start to finish, our collaboration with truMedic went seamlessly. The installation and teardown was a breeze and their products were displayed so remarkably that they completely sold out of their inventory. To put in perspective how effective their event was – they even had to sell our floor models! They also integrated our digital technology, Blaze, which drastically grew their email marketing customer list and overall data capture of their clients. The result was a 350% increase in consumer and B2B leads.

Case Studies

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