GSK is a science-led global healthcare company. They research and develop a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare.
Our long-time client on the event side, GSK came to us with the challenge of helping to execute their national employee meeting in Toronto. Among other things, they were looking for a way to streamline and speed up the registration process, while providing each delegate with an agenda built into their name badge that was specific to them. They also wanted to track attendance at each booth. Some of their divisions also wanted to incorporate some fun engagements, one example of which was a photo booth with integrated social media sharing.